FEATURE ARTICLES

    Contributed by:
    Audits & Surveys Worldwide [research: retail, consumers]
    Scott Bonds [copyright - spoof]
    Jacques Chevron [branding]
    Maria Clarke [Spain]
    Dr. Marc Ehrlich [Mexico]
    Michael Fjetland [legal issues]
    Auren Hoffman [interview guidelines, smart cards, videoconferencing, unemployment, hiring practices, car rental]
    Steven Howard [corporate image]
    Sam Pyun of PANGAEAR [Vietnam]
    Megan Smolenyak [Palestine]
    Beth Stone of PANGAEAR [Vietnam, India, Korea N., Consumer insights, global advertising, Country Profiles, newsletter]
    Yoshi Takada [Japan]
    Doris Walsh [demographics: Latin America, Asia]


      Auren Hoffman's Column

      Auren Hoffman, President of BridgePath -- a service that helps college students and recent graduates find jobs; based in Berkeley, California.

      • "A Common Language for Us All" -- Are Humans Like Computers
        by Auren Hoffman, BridgePath, 7/98, No. 9.7

      • "The Under-25 Curse" -- Car Rental Age Discrimination Misses Opportunities
        by Auren Hoffman, BridgePath, 1/98, No. 9.6

      • "The Rookie" -- Inexperience Could be an Employer's Blessing
        by Auren Hoffman, BridgePath, 1/98, No. 9.5

      • "Demystifying the Employer Oral Examination" -- Interview Question Guidelines
        by Andy Choy and Auren Hoffman, BridgePath, 1/98, No. 9.4

      • "California's Unemployment Crisis" -- California's Two Economies
        by Auren Hoffman, BridgePath, 10/97, No. 9.3

      • "Interviews the New Fashioned Way" -- See No Evil, Hear No Evil
        by Auren Hoffman, BridgePath, 9/97, No. 9.2

      • "The World is a Swipe Away" -- How smart cards are set to change banking (and your life)
        by Auren Hoffman, Kyber Systems, 3/97, No. 9.1


      Michael Fjetland's Column

      Michael Fjetland, Chief U.S. Counsel of International Legal Group, P.C.

      Michael's articles focus on different aspects of international business with regard to legal issues for Americans seeking opportunities in the global marketplace. This feature coincides with a series of videotapes from Michael's cable television shows. You may order from a list of current videos at any time or PREVIEW our current video selection.

      We hope you find this feature valuable and will let us know what you think via email or share your thoughts and insights on the PANGAEA.Talk(tm) Bulletin Board.

      • US May Be Opening Doors to Cuba After 40 years: Like China, Prepare for a Cuban Gold Rush -- from Food Imports to Internet
        by Michael Fjetland, International Legal Group, P.C., 6/00, No. 9.

      • "Global "Do's and Taboo's" in International Business"
        by Michael Fjetland, International Legal Group, P.C., 7/99, No. 8.

      • " South Africa: 1997 -- Changing SuperPower of Africa "
        by Michael Fjetland, International Legal Group, P.C., 2/97, No. 7.

      • "Six Days in Damascus -- Observations and Experiences"
        by Michael Fjetland, International Legal Group, P.C., 1/97, No. 6.

      • "The Case of the Missing Global Legal System"
        by Michael Fjetland, International Legal Group, P.C., 6/96, No. 5.

      • "International Legal Problems Are Unexpected
        It happens everyday to ordinary people in extraordinary ways...."

        by Michael Fjetland, International Legal Group, P.C., 4/96, No. 4.

      • "International Business 1996 (and beyond)
        ...the role of small- and medium-sized businesses in this age of rapid technology development"

        by Michael Fjetland, International Legal Group, P.C., 1-2/96, No. 3.

      • "Marching Towards the International Economy of the Emerging '90s, and Beyond"
        by Michael Fjetland, International Legal Group, P.C., 12/95, No. 2.

      • "Global Deals: The Future of American Business,"
        by Michael Fjetland, International Legal Group, P.C., 11/95, No. 1.


      Audits & Surveys Worldwide Column

      Audits & Surveys Worldwide is an international marketing research firm headquartered in New York City serving commercial, industrial, legal, institutional, governmental and academic clients in more than 60 countries.

      Through PANGAEA's Feature Articles, Jack Richman provides useful market and business insights for multinational firms. We hope you find this feature valuable and will let us know what you think via email or share your thoughts and insights on the PANGAEA.Talk(tm) Bulletin Board.

      PANGAEA is proud to include this regular feature column, written by Jack Richman, ASW's head of marketing and corporate communications.

      • "1997 Annual National Retail Census ",
        by Jack Richman, Audits & Surveys Worldwide, 9/97, No. 6.6

      • "1996 Annual National Retail Census ",
        by Jack Richman, Audits & Surveys Worldwide, 1/97, No. 6.5

      • "Understanding Ethnic Food Buying Patterns in the US Market",
        by Jack Richman, Audits & Surveys Worldwide, 11/96, No. 6.4

      • "Pet Food Buying Patterns Vary by Country",
        by Jack Richman, Audits & Surveys Worldwide, 10/96, No. 6.3

      • "Even Cyberhawks Acknowledge Limits of Cyberhawking",
        by Jack Richman, Audits & Surveys Worldwide, 9/96, No. 6.2

      • "Watching the Stores Around the World", a look at retail industry trends worldwide.
        by Jack Richman, Audits & Surveys Worldwide, 8/96, No. 6.1


      Beth Stone's Feature Column

      Articles are written by Beth Stone, PANGAEAR's founder, host, content provider and head of global marketing consulting services.

      PANGAEA is a group of pioneering strategists supported by far-sighted technologists who have been able to harness and creatively apply very recent technological developments in order to deliver relevant business knowledge from all parts of the globe. . . within seconds.

      PANGAEA is a full-service global marketing and strategic business development consulting firm that empowers clients by delivering immediate interactive access to real-time, actionable knowledge, insights and strategic solutions. Through PANGAEA, we offer customized strategic marketing services and the ability to conduct large-scale global industry analyses, consumer research, feasibility studies and more to assist with global launch initiatives and market expansion or refinement efforts.

      We are passionate in our belief that that every global business question has an answer . . . every business problem has a solution. We are well-positioned to create transnational business solutions with real-time interactive knowledgetm.

      • "Economic Transition Fosters Personal Growth and Professional Development"
        by Beth Stone, PANGAEA(R), International Consultants 2/97, No. 4.5

      • "Marketing in Color Cross-Culturally"
        by Beth Stone, PANGAEA(R), International Consultants 10/96, No. 4.4

      • "North Korea -- a World of Contraditions"
        by Beth Stone, PANGAEA(R), International Consultants 10/96, No. 4.3

      • "Opportunities in India"
        by Beth Stone, PANGAEA(R), International Consultants 10/96, No. 4.3

      • "Evolution of Birthdays Across Cultures and PANGAEA(R) -- a spoof in honor of April Fool's Day"
        by Beth Stone, PANGAEA(R), International Consultants 4/96, No. 4.2

        Also see:

        • "Doing Business in Vietnam", a joint work with Sam Pyun
        • Monthly IGN newsletter


      Other Contributors

      • "Corporate Image Management: A Marketing Discipline for the 21st Century"
        by Steven Howard, 8/98, No. 12.1

      • "Copyright THIS -- a spoof on the legal system!"
        by Scott Bonds, 10/97, No. 11.1

      • "The Challenge of Working and Living in Mexico"
        by Dr. Marc Ehrlich, 4/97, No. 10.1

      • " Focus on Palestine" -- a detailed business summary. Full report is available for sale from PANGAEA.NET
        by Megan Smolenyak, ITI, 11/96, No. 8.1

      • " TRENDWATCH: Adolescent Fertility Trends in Latin America ",
        by Doris Walsh, Market:newsletters, 9/96, No. 7.1

      • " TRENDWATCH: World Population Data Sheet 1996 Updates Asian Statistics ",
        by Doris Walsh, Market:newsletters, 9/96, No. 7.2

      • "Spanish Market for Personal Care Products: bath and shower products, face care and colour cosmetics, fragrances and deodorants, body care and hair treatment plus depilatory and sun care products"
        by Maria Clarke, L(r)Diagonal, 5/96, No. 5.1

      • "Global Branding -- Married to the World"
        by Jacques Chevron, JRC&A, 4/96, No. 4.1

      • "Doing Business in Vietnam -- an insider's perspective"
        by Beth Stone and Sam Pyun, PANGAEA(R), International Consultants 11/95

      • "Ten Important Points To Make a Successful Business in Japan,"
        by Yoshi Takada, IBCC Japan, 10/95.


      We will be hosting feature articles written by members of the PANGAEA community. Articles are submitted from experts around the world in a variety of business disciplines. We hope you'll find them informative and interesting. If you would like to submit an article to share your expertise with other PANGAEA.NET members and visitors, please send articles to Beth Stone for review. (Articles should be submitted in html.)


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      Page Updated: 6/26/00